Tuesday, March 29, 2016

Analysis 7 & 8

Analysis 7:


Trey did his informance video on Cliff Hagan Baseball Stadium. He did a really great voice over describing all the concepts we learned in class. He really explained how each concept can be seen inside the stadium. Cliff Hagan Stadium has been open for over 45 years at the University of Kentucky and is appealing to all ages. Trey began and ended his video the same way. He used highlight clips of the baseball team, which really put you in the baseball watching mood. This was a very good technique to use because it caught the viewers attention and kept their attention throughout the entire video.

Analysis 8:
Samantha focused on Beats headphones in her informance video. Beats by Dre were invented in 2006 and Samantha has been following this brand ever since. She shared the process of making Beats. This product is endorsed by tons of celebrities and is very, very popular in the United States. Athletes, musicians and regular people use them on a daily basis. Almost every guy my age owns a pair of Beats. Samantha sort of touched on concepts we reviewed in class, but everything was very vague. Her movie was mainly just powerpoint slides and had no voice over or music playing so you had to read everything on your own and really focus on the slides. 

Thursday, March 24, 2016

BP: Consumer Product


The first Sony PlayStation came out December 3, 1994 making this system 21 years old. PlayStation was the brainchild of Ken Kutaragi, a Sony executive who is know as "The Father of the PlayStation". There are 5 different PlayStations total: PS3 a PS2 and a PlayStation sometimes called a PS1. There is also a PSP and a PSP Go portable. The PlayStation Move is not a type of PlayStation , but an option for the PS3. 

"Sony Computer Entertainment America LLC (SCEA) is responsible for keeping PlayStation® growing and thriving in the United States, Canada and Latin America. Based in San Mateo, California, SCEA serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Corporation of America Inc."

PlayStation is sold in several places. Customers can go right to Best Buy, Walmart, Target, Meijer or any gaming store to purchase one of these systems. 

After a long process, the game console is designed. The console is designed to look sleek and modern and be fully functional to the gamer. The black color is made to look good in anyones household and not stand out. Even the controls are carefully thought out. The controls needs to have evenly spaced buttons that easily reachable as well as easy to manipulate. The PlayStation logo is placed on the side of the system and when you turn on the system you see the logo shown throughout the home page as well as in the video games. This logo is very popular and anyone can easily identify it because of the massive sales of this system and the advertising of it. 


Sources:
https://www.playstation.com/en-us/corporate/about/
http://www.hardwarezone.com.my/tech-news-sonys-playstation-3-definitive-king-gaming-consoles

Analysis 5 & 6

Analysis 5:
This informance video is all about the Titleist golfball. Austin did a great job of pulling golf clips into this video while also doing a voice over of himself as well. He shows how golf pros use this ball and how the ball is made. If you'd like to have a great golfing experience, use this ball. It is endorsed by the pros and are in high demand. In Austin's voice over, he touches on all the concepts we covered in class. It was so interesting to see how the golfball is produced. My dad and grandfather are huge golfers so I will have to show them this video! This was a very well done video and it all flowed very well. 

Analysis 6: 
Ellen did her informance video on a Gap scarf. This video was definitely one of the most upbeat videos I've watched and that's because of the great song choice! She really covered all the concepts we discussed in class in her video. She didn't just share measurements of her scarf, but she also mentioned what her scarf was made out of then showed her audience of picture of the material so we could better understand what 100% acrylic fiber looked like. This scarf can be worn as a fashion statement, but also to keep warm. Ellen also shared that Gap uses social media to advertise this product and it sells very well. I really liked this video. It touched on all the information it needed to and it flowed very well. 

Analysis 3 & 4

Analysis 3:
This informance video is all about farming. Olivia created a video mixed with video, photos and an interview with Kevin Marsh, Barren County farmer. The interview throughout the entire video was a great idea because the only way you can really get all the information on farming needed is to interview an actual farmer. This idea really impressed me and was very clever. I learned so much about farming in 4 minutes and Olivia did a great job touching on all the concepts covered in class. I also learned that the farm produces about 100,000 bushels of corn and about 40,000 bushels of soy! They also produce lots of cows that they sell locally. All of their crops are sold locally and can usually be found at local farmers markets. I loved feeling like I got to know this farmer and the video told a great story!


Analysis 4:

Katie did her informance video on Busch baseball stadium built by Hunt Construction and owned by Budweiser! This stadium is ranked in the top 5 for most enjoyable stadium! She piled a ton of photos in a smaller video with a voice over of herself. The stadium seats around 46,000 people, which is very impressive and cost $365 million. Katie really covered all her bases when it came to touching on all the concepts we learned in class. The video was very easy to understand and it told a story. This stadium is an ideal place for family and friends to come have a great time. The video was chuck full of information that any baseball fanatic would love to hear! 


Tuesday, March 22, 2016

Analysis 1 & 2

Analysis 1:

This informance video focuses on the United Center in Chicago. I have been to the United Center multiple times, but there was a lot of information I didn't know about this place that Ryan's video provided. He shared that the United Center can hold 23,500 people and is used not only for the Chicago Blackhawks, but the Chicago Bulls and other concerts. Ryan used a great song to play in the background of his video, which tied very well into the sports clips he used. My favorite part of this informance video was the clip Ryan used of the hockey rink transforming into the court that the Chicago Bulls play on. This video never touched on all the different categories we touched on in class, but all the artifacts he used tied together very well and all focused on one thing…the United Center!

Analysis 2:

This informance video focuses on L.L.Bean's Bean Boots. Everyone on UK's campus is very aware of what Bean Boots are! They are widely popular here so I was excited to watch an informance video made on them. John did a great job choosing a song to play in the background while video ran along with fun facts. The whole video is very upbeat and John touched on all the categories we discussed in class. I did notice some of the words got jumbled up in the video as images transitioned. My favorite part of the video was seeing how the Bean Boot is made! John picked a great clip to use in his video and all his artifacts tied together very well. I don't own Bean Boots, but after watching this video and seeing how they are made I sure want some!

Sunday, March 6, 2016

BP: Target Observation

Target has design all over their store. From the outside to the inside, design is basic yet very identifiable.
Anyone will recognize a Target as they pass it, even if it wouldn't have Targets name or symbol on it. Each and every Target store has very similar looks. The building itself is always tan colored. The Target sign is always lit up with a very bold red color. The door ways are also red, to match the Target sign.
The isle ways continue that bold red color with signs identifying certain sections of the store. The ground of the isle ways are always tiled and white. When you travel through the different sections of Target, like their clothing section, the ground changes from tile to a dark grey/charcoal colored carpet.
A section of Target that I walk through every visit is the makeup section. It is always so clean looking because the isles are illuminated with lights that show off the makeup and different makeup brands. Everything in this makeup section is white, including the lights so that the makeup colors really stand out!
An interesting section of Target is the food section. Interestingly enough, the Target in my hometown doesn't have a food section that sells fresh fruit and veggies. The Target section where I am from mainly carries food products that don't need to be refrigerated. Of course, the store still sells milk and frozen foods. The Target in Lexington displaying fruits and veggies blew my mind just because I have never been in a Target that did this!
The Target cart is another form of design that I always take notice to. Their red carts stand out from any other companies grocery carts. Target carts do have a very typical design, but they are red and made to stand out. I have seen 2 different styles of a Target cart. One is their older version and one is their newer version. I prefer their newer version because the cart itself is thicker and glides through the store better.

Image Sources:
https://cookingfordads.wordpress.com/2010/10/04/the-new-target-shopping-cart-a-review/
http://archive.fortune.com/galleries/2011/pf/investing/1110/gallery.target_stock_buy.fortune/5.html
https://www.flickr.com/photos/thetransitcamera/4313029244
http://joemiller.us/2015/11/target-closing-over-a-dozen-stores-heres-why/
http://corporate.target.com/article/2013/03/target-announces-opening-of-three-pilot-stores-in
http://beautyeditor.ca/2013/04/03/did-i-mention-i-went-shopping-with-sarah-jessica-parker-and-blake-lively-all-the-deets-on-this-new-beauty-destination