Target has design all over their store. From the outside to the inside, design is basic yet very identifiable.
Anyone will recognize a Target as they pass it, even if it wouldn't have Targets name or symbol on it. Each and every Target store has very similar looks. The building itself is always tan colored. The Target sign is always lit up with a very bold red color. The door ways are also red, to match the Target sign.
The isle ways continue that bold red color with signs identifying certain sections of the store. The ground of the isle ways are always tiled and white. When you travel through the different sections of Target, like their clothing section, the ground changes from tile to a dark grey/charcoal colored carpet.
A section of Target that I walk through every visit is the makeup section. It is always so clean looking because the isles are illuminated with lights that show off the makeup and different makeup brands. Everything in this makeup section is white, including the lights so that the makeup colors really stand out!
An interesting section of Target is the food section. Interestingly enough, the Target in my hometown doesn't have a food section that sells fresh fruit and veggies. The Target section where I am from mainly carries food products that don't need to be refrigerated. Of course, the store still sells milk and frozen foods. The Target in Lexington displaying fruits and veggies blew my mind just because I have never been in a Target that did this!
The Target cart is another form of design that I always take notice to. Their red carts stand out from any other companies grocery carts. Target carts do have a very typical design, but they are red and made to stand out. I have seen 2 different styles of a Target cart. One is their older version and one is their newer version. I prefer their newer version because the cart itself is thicker and glides through the store better.
Image Sources:
https://cookingfordads.wordpress.com/2010/10/04/the-new-target-shopping-cart-a-review/
http://archive.fortune.com/galleries/2011/pf/investing/1110/gallery.target_stock_buy.fortune/5.html
https://www.flickr.com/photos/thetransitcamera/4313029244
http://joemiller.us/2015/11/target-closing-over-a-dozen-stores-heres-why/
http://corporate.target.com/article/2013/03/target-announces-opening-of-three-pilot-stores-in
http://beautyeditor.ca/2013/04/03/did-i-mention-i-went-shopping-with-sarah-jessica-parker-and-blake-lively-all-the-deets-on-this-new-beauty-destination
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