Bath & Body Works is the master at using different fonts to sell certain scents. Each and every design of their bottles, candles, boxes and bags is well thought out. From the color to the fonts, they perfect the design. This company is well aware that if they can create eye-catching products then they will sell much better. Even if their eye-catching design doesn't sell the customer, the customer certainly picks the product up to smell it. A perfect example of how Bath & Body Works uses fonts correctly is this design above. All these candles are Hawaii scented, therefore they have used a super fun font along with a flower. This just shouts beachy!
The Kellogg's company is another master of design! Fruit Loops is my favorite cereal and their box font sell their product very well. Adding the actual fruit loops as the O's on the box isn't just creative, but also shows the consumer what the cereal looks like without them having to open up the box. These fruit loops on the box cover are not realistically sized, but it get's the point across. Fruit Loops has to have one of the best thought out fonts and design on a cereal box!
Another product that uses similar design ideas to Fruit Loops are Cuties Clementines. The font and design on the box sells the produce in a major way! You always see commercials for kids who loves Cuties and this design will no doubt catch a child's attention. Cuties don't just overuse that orangey color to advertise, but they also put an animated Cutie on the box to show consumers their cuteness and how they are easy peel and also seedless.
Purina does a fantastic job with the design of their products! My dog is a huge fan of the Beggin' Strips and does exactly what the goofy dog does in the commercials. He is well aware when I open the bag that he is a getting a delicious treat! Purina has not only captured the emotion of an actual dog in their animation, but has also put that emotion in their fonts somehow. They have creatively come up with fonts that tie into their irresistible message.
One of the most identifiable product logos, because of their font selection and design, is Tempurpedic. They have taken a very simple font, but added color to it, which gives it a very relaxing vibe. The company didn't just stop there. They added an outline of a human body laying on the font, like it's a mattress, to show off what the brand is best known for. The company is known for their extremely comfortable mattresses that any body will sink right into and I think their logo shows off just that because of the design selection!
Images sources:
https://en.wikipedia.org/wiki/Tempur-Pedic
http://cutiescitrus.com
http://www.commonsensewithmoney.com/free-beggin-strips-at-walmart/
http://reelgirl.com/2013/01/rajs-full-list-of-all-male-cereal-box-characters-from-big-blang-http://www.bathandbodyworks.com/category/index.jsp?categoryId=12586994&cm_sp=FO-_-HC-_-HC
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